Platinum Lockz was born in 2008 by the visionary founder Danielle Howkee.

Danielle was a professional who loved to wear hair extensions. For many years she tried every brand looking for the very best. Then one life-changing experience would result in a game changer for Australia’s hair extension industry…

Danielle visited a well regarded Australian hair salon and purchased a full head of bead extensions – within days the extensions matted together in a giant mass of tangles… she knew in that moment she (and the rest of us!) deserved so much better.

Then began her quest in earnest, scouring the world’s market for the very best hair extensions. What followed was the creation of an empire.

Danielle has developed a divine range of Platinum Lockz hair extensions and products to ever increasing standards. She travels around the world, personally sourcing the very best quality hair. She currently provides over 300 Australian salons with Platinum Lockz Hair Extensions and Platinum Lockz 98% organic hair-care. Danielle ensures that Platinum Lockz hair extensions are comfortable, tangle free and natural looking – as only the highest quality hair extensions can be.

To contact us: or text to +61 421 762 800.
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