About us
Founded by a Hairdresser. Built Behind the Chair.
Platinum Lockz Hair Extensions was founded by Danielle Howkee in 2008, following her own disappointing experience with hair extensions that quickly tangled and matted.
As a hairdresser and hair extension specialist, Danielle knew there had to be a better option. What began as a search for better-quality hair and better results grew from a small business started from home into an Australian-owned professional hair extension brand supplying salons and stylists across Australia.
More than 18 years later, Danielle is still behind the chair, working with hair extensions and clients in her own salons. That hands-on experience continues to shape Platinum Lockz — from the extension methods and colours we offer to the advice, education and support we provide to other hair professionals.
Today, Platinum Lockz supplies professional human-hair extensions across a range of methods, alongside extension aftercare and professional support for salons.
But we're more than a hair extension supplier.
We help hairdressers choose the right extension method, colour-match their clients, troubleshoot problems, build their extension knowledge and create a successful extension service within their salon.
Whether you're an experienced extension specialist or a salon introducing extensions for the first time, you'll have real support from people who understand what happens behind the chair.
Australian owned. Established 2008. Created by a hairdresser, for hairdressers.
