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Why Professionals Choose Platinum Lockz

Platinum Lockz has been supplying the professional hair industry since 2008, with more than 2,000 Australian salons supplied.

Behind Platinum Lockz is Danielle a qualified hairdresser, salon owner and extension specialist with more than 20 years of industry experience.

That matters.

Because when you have a question about an installation, need help choosing the right extension method, aren't sure what to order for a client or need to troubleshoot a problem, you want advice from someone who understands what actually happens behind the chair.

With a Platinum Lockz wholesale account, you're not just buying hair.

You're working with a professional extension supplier that understands the salon industry.

Apply for Wholesale

Professional Extension Options for Different Clients

There is no single “best” extension method for every client.

Hair density, condition, lifestyle, styling habits, desired result, maintenance commitment and budget can all affect what you choose.

That's why Platinum Lockz offers multiple professional extension methods, including:

Machine, Flat & Genius Wefts
Different weft constructions give extension professionals options based on the client, installation technique and desired result.

Keratin Bonds
Individual bonds allow for strategic placement and customisation, making them a versatile option for many professional extension services.

Nano Tips
A flexible individual-strand method that can work particularly well when movement, styling versatility and discreet attachment points are priorities.

And additional professional extension options to help you build services around the clients actually sitting in your chair.

The goal isn't to put every client into the same method.

It's to understand your options well enough to choose the right one.

EXPLORE PROFESSIONAL HAIR EXTENSIONS

More Than a Wholesale Hair Supplier

Anyone can send you a box of hair.

The harder part comes when you need to know:

How many grams should I order?

Which method would I choose for this client's hair?

What happens when a client wants length but doesn't have enough density to support it?

Why is an extension slipping?

Is this a product problem, installation problem or aftercare issue?

How should I set client expectations before installation?

How do I price the service so I'm actually making money after product, time and maintenance are considered?

These are the questions that matter when you're building an extension business.

Platinum Lockz is committed to giving professionals more of that education and support—not simply selling another packet of hair.

How to Apply for a Platinum Lockz Wholesale Account

Getting started is simple.

1. Create your wholesale account
Complete the professional application below with your business details.

2. Your application is reviewed
We'll review your information to confirm wholesale eligibility.

3. Access professional pricing
Once approved, you'll be able to access your applicable professional wholesale pricing.

4. We're here when you need help
If you're unsure what to order or need help selecting an extension option for a client, contact Platinum Lockz for support.

APPLY FOR WHOLESALE

Platinum Lockz was born in 2008 by the visionary founder Danielle Howkee.

Danielle was a professional who loved to wear hair extensions. For many years she tried every brand looking for the very best. Then one life-changing experience would result in a game changer for Australia’s hair extension industry…

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